Photos decide the sale
Shoppers cannot touch the piece, so they zoom. Blurry close-ups, the wrong color or no sense of scale lose the order.
For jewelry & accessories
Sell jewelry online with photos that show the detail and checkout that feels safe.
From sterling silver to gold-filled and handmade pieces, give each one a gallery that does it justice, protect high-value packages, and get paid before you ship.
A jeweler’s hands polishing a small gold ring at a workbench
The hard part
What makes selling jewelry & accessories online hard
High-value packages
Expensive pieces attract fraud and "empty box" claims. You need proof at packing, signature confirmation and insurance you trust.
Material and quality questions
Buyers ask whether it is solid gold, gold-filled or plated, and whether it will tarnish. Vague answers lead to returns and bad reviews.
Your storefront theme
Sutra
Sutra puts large, zoomable images first, with a quiet layout that lets each piece stand out and space for material and care details.
Preset: sutra-jewels. Change colors, fonts and sections with the drag-and-drop builder.
What you get
Built for how jewelry & accessories sellers work
Photo and video galleries
Several photos and a short video per product, shown large on Sutra so shoppers can see the finish and scale.
Secure online checkout
Cards, Apple Pay, Google Pay and ACH through AjVik Payments, powered by Stripe, plus PayPal. Card data is handled by Stripe.
How it worksLabels with signature and insurance
Buy USPS, UPS and FedEx labels through Shippo, with signature confirmation and insurance options where the carrier offers them.
How it worksGift cards
Sell gift cards for birthdays, weddings, Valentine’s Day and the holidays, with partial redemption and balance checks.
How it worksSell abroad
Show prices in local currency and ship to customers in Canada, the UK, Germany and Australia.
How it worksYour first 30 days
A four-week plan to get selling
- 1
Week 1: Shoot and list your top pieces
Use Sutra, photograph each piece in daylight with one shot showing scale, and write down metal, plating, stones and care.
- 2
Week 2: Turn on payments
Set up AjVik Payments so buyers can pay by card, Apple Pay, Google Pay or ACH, and add PayPal if your customers like it.
- 3
Week 3: Tighten packing and shipping
Record a packing video for high-value orders, use signature confirmation and insurance on expensive pieces, and add tamper-evident packaging.
- 4
Week 4: Plan for occasions
Build collections for Valentine’s Day, Mother’s Day, weddings and the holiday season, offer gift cards, and email your subscribers.
FAQ
Frequently asked questions
Can't find what you're looking for? Our team replies within one working day.
Where does the money from my sales go?
Card, wallet and ACH payments run through AjVik Payments, powered by Stripe, and pay out to your bank account. PayPal payments go to your own PayPal account.
Can I sell fine and fashion jewelry in the same store?
Yes. Use collections and filters by material, and state the material clearly on each product page.
How do I reduce fake damage or "empty box" claims?
Record a packing video, use tamper-evident packaging and signature confirmation, and ask customers for an unboxing video when they raise a claim. Put this in your returns policy.
Your first order is closer than you think
Start selling jewelry & accessories this week.
Seven days to try everything. Pick a plan when you are ready.
- 7-day trial on every plan
- No card needed to start
- $0 setup, cancel any time
- Payments settle to your own bank