Buyers want proof before they try
Skin and hair products are personal. Shoppers read ingredients, reviews and usage steps closely, and leave if the page is thin.
For beauty & personal care
Sell skincare and cosmetics people trust enough to reorder.
Explain ingredients clearly, collect honest reviews, and bring customers back when their bottle runs out, on your own store, by email and by text.
An unlabelled white dropper bottle with a gold collar on a marble tray
The hard part
What makes selling beauty & personal care online hard
Label and ingredient rules
Cosmetics need accurate ingredient lists, net quantity and the right warnings on the label. Your listing should say the same thing the package does.
Reorders slip away
A good serum lasts four to eight weeks. Without a reminder, the customer buys the next bottle from whoever shows them an ad that day.
Returns of opened products
Hygiene means opened products usually cannot be resold. You need a clear policy for damaged or wrong items that does not invite abuse.
Your storefront theme
Pulse
Pulse gives beauty products clean, bright pages with room for ingredients, how-to-use steps, reviews and before-you-buy answers.
Preset: pulse-beauty. Change colors, fonts and sections with the drag-and-drop builder.
What you get
Built for how beauty & personal care sellers work
Ingredient-rich listings
The AI writer drafts benefits, key ingredients, how to use and FAQs from your notes. You check every claim before it goes live.
How it worksReviews and ratings
Ask for a review after delivery and show star ratings on product pages and in search results.
How it worksSubscriptions and reorders
Offer subscribe-and-save on consumables, or send an email or text reminder when a customer is likely to run out.
How it worksBundles and gift sets
Build kits like a cleanser, toner and moisturizer set with its own price and stock, or holiday and Mother’s Day gift boxes.
How it worksCustomer segments
Group buyers by skin concern, last order date or spend, and send each group the offer that fits.
How it worksShoppable video
Put how-to and routine videos on your store with the products tagged, so viewers can add to cart without leaving. On Growth and above.
How it worksYour first 30 days
A four-week plan to get selling
- 1
Week 1: Build honest product pages
Set up Pulse, add every product with ingredients, net quantity and usage steps. Match the label exactly.
- 2
Week 2: Start collecting reviews
Turn on post-delivery review requests. Reply to every review, including the critical ones.
- 3
Week 3: Launch a routine bundle
Package two or three products that are used together, and set up a reorder reminder for your best consumable.
- 4
Week 4: Bring buyers back
Segment customers by last order date and send an email campaign to subscribers who are due for a refill.
FAQ
Frequently asked questions
Can't find what you're looking for? Our team replies within one working day.
Can I sell subscriptions for monthly products?
Yes. Set up a recurring order with a delivery interval, and customers can pause or skip from their account.
Will the AI writer make medical claims?
It drafts from what you give it, and you review every line before publishing. Keep claims to what your product and its testing support, and avoid words like "cure" or "treat".
How do I handle returns of opened products?
Set a returns policy per product or collection. Many beauty sellers accept returns only for damaged, wrong or expired items, backed by an unboxing photo or video.
Can I track batch numbers and expiration dates?
Yes. Batch and expiration tracking is an optional inventory feature for sellers who need it. It lets you sell older batches first and find a batch quickly if you need to pull it.
Your first order is closer than you think
Start selling beauty & personal care this week.
Seven days to try everything. Pick a plan when you are ready.
- 7-day trial on every plan
- No card needed to start
- $0 setup, cancel any time
- Payments settle to your own bank