Plain answers for people who sell online.
Step-by-step guides on sales tax, shipping, social selling and profit. Written for small businesses and DTC founders, not for accountants.
The holiday sale playbook for small online stores
A week-by-week plan from Black Friday and Cyber Monday through the last holiday shipping cutoff, covering inventory, offers, email and SMS, and packing.
Read the guide ShippingUSPS, UPS or FedEx? How to choose a shipping carrier
Ground Advantage, Priority Mail, flat rate boxes, UPS Ground and FedEx Home Delivery compared, plus zones, dimensional weight and insurance, for small online sellers.
Read the guide ProfitHow to work out your true profit per order
A worked example of contribution margin for a small online store, counting product cost, shipping, fees, returns and ad spend per order.
Read the guide Social sellingFrom Instagram DM to paid order, a practical playbook
Turn Instagram comments and DMs into orders with comment-to-DM links, auto replies, reels that sell and creator collaborations that you can track.
Read the guide Social sellingHow to sell with SMS and WhatsApp without annoying your customers
Collect consent the right way, follow TCPA and CAN-SPAM basics, honor STOP, respect quiet hours, and use WhatsApp for the customers who already chat there.
Read the guide Sales tax & complianceSales tax for online sellers in the US, explained simply
What nexus and economic nexus mean, how marketplace facilitator laws work, and how collecting, reporting and filing sales tax fit together for a small online store.
Read the guide Getting startedHow to start an online store in the US, step by step
The paperwork, payments, domain, shipping and launch checklist you need to open an online store in the US, in the order you should do them.
Read the guideWant to run the numbers?
Our free calculators work out sales tax, margins and shipping in a minute. No sign-up.
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