Size and fit exchanges
A wrong size means a return label, a second shipment and a customer who may not order again. Clear size charts and easy exchanges matter more than discounts.
For fashion & apparel
Run your boutique online without drowning in size exchanges.
Put every color and size on one listing, take orders from Instagram DMs and chat, and see which styles make money after returns and shipping costs.
A tailor and shopkeeper in a red shirt with a measuring tape stands behind his counter, shirts stacked on the shelves behind him
The hard part
What makes selling fashion & apparel online hard
Too many variants to track
One dress in five sizes and four colors is twenty stock counts. When they live in a notebook, you sell pieces you no longer have.
Orders scattered across DMs
Customers see a Reel, comment "price?" and then message you to order. Keeping track of who paid, who wants which size and what shipped is hard by hand.
Your storefront theme
Chowk
Chowk is built for clothing: large lookbook images, a size-and-color picker that stays visible, and collection pages for new drops and seasonal edits.
Preset: chowk-wardrobe. Change colors, fonts and sections with the drag-and-drop builder.
What you get
Built for how fashion & apparel sellers work
Variants by size and color
One listing with every size and color, each with its own stock, price and photo. Bulk-edit prices for a whole collection in one go.
How it worksAI listing writer
Upload a photo and one line. Get a product description, fabric and care notes, an SEO title and FAQs to edit before you publish.
How it worksInstagram and chat orders
Reply to comments and DMs from one inbox, send a cart or payment link inside the chat and turn the conversation into an order.
How it worksExchanges and returns
Let customers request a size exchange, approve it, send the return label and ship the replacement from one screen.
How it worksProfit per style
See what each product earns after returns, shipping and ad spend, so you reorder the right styles.
How it worksYour first 30 days
A four-week plan to get selling
- 1
Week 1: Put your best 30 styles online
Pick the Chowk theme, photograph your fastest sellers against a plain wall, and let the AI writer draft listings. Add a size chart to every product.
- 2
Week 2: Connect Instagram and Facebook
Link your accounts, and set a comment auto-reply that sends the product link.
- 3
Week 3: Set your exchange policy
Publish a clear size-exchange policy, and set up USPS, UPS or FedEx labels through Shippo.
- 4
Week 4: Read the numbers and reorder
Check profit per style and return reasons. Restock what earns money after returns; drop or reprice what keeps coming back. Plan your drops for the holiday season and back-to-school.
FAQ
Frequently asked questions
Can't find what you're looking for? Our team replies within one working day.
Can I show a size guide on my products?
Yes. Put size and fit details in each product description, or build one size-guide page with the page builder and link to it from every product.
How do I handle a size exchange?
The customer raises an exchange from their order page or you create it for them. You approve it, send the return label and ship the new size, and stock updates for both sizes.
Can I sell on marketplaces too?
Listing, stock and order sync with Amazon, Etsy, eBay, Walmart and TikTok Shop is in early access and opens to sellers in waves, as each marketplace approves the connection.
Do I need professional photos?
No. Clear phone photos in daylight on a plain background work. The AI tools can help clean up backgrounds and write the descriptions.
Which plan suits a small boutique?
Starter ($29 a month) covers one store with up to 500 products. If you run several labels or need all sales channels, Growth ($79 a month) covers up to three stores.
Your first order is closer than you think
Start selling fashion & apparel this week.
Seven days to try everything. Pick a plan when you are ready.
- 7-day trial on every plan
- No card needed to start
- $0 setup, cancel any time
- Payments settle to your own bank